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The AJE ATHLETICA RUNWAY 23 beauty brief. Radiant. Individual. Elevated.
Set on highlighting healthy hair and luminous skin, Hair Director Madison Voloshin for Davroe and Beauty Director Isabella Schimid for IKKARI came together to make the ultimate A.A look.
Find out how to recreate the look of RUNWAY 23 at home.
Hair was kept healthy, easy and sporty for RUNWAY 23.
To create styles that highlighted each model’s natural hair texture, Hair Director Madison Voloshin used vegan products from Australian beauty brand Davroe.
“To create this look, we’ve used Davroe’s mix of Tame Detangler and Luxe Leave-in Masque and finished off the look with some Revive Dry Shampoo and Complete Hairspray,” says Madison.
Some models’ ponytails even featured ribbons that were sustainably made of fabric offcuts from AJE ATHLETICA collections.
“Some material from the runway collection has been utilised and made into a ribbon that was plaited into the hair,” Madison adds.
“The overall look goes hand-in-hand with the AJE ATHLETICA 'street to strength’ ideology. Something that can be worn to the gym, or out and about.”
Get The Look
When it came to the face, the focus was healthy and hydrated skin. For the models’ on-the-go glow, Beauty Director Isabella Schimid curated a complete skincare ritual using products from the holistic beauty brand IKKARI.
To create a radiant base, her protocol started with a purifying double cleanse using IKKARI’s Clear Skin Cleansing Oil and The Cream Cleanser.
“The first cleanse begins with the cleansing oil, which is a really soft, silk oily that gently melts away all the impurities in the skin and gets the complexion looking really nice and glowy,” Isabella says.
“The second cleanse is with the cream cleanser, It's a soothing, milky cream loaded with essential nutrients that help to calm the skin.”
She then treated the skin with a trio of IKKARI treatments to brighten, hydrate and increase clarity, before using their solution-focused serums and the brand’s best selling Overnight Renewal Cream for a nourishing moisture hit that would last beyond the show.
In Partnership With:
Hair direction by Madison Voloshin for Davroe
Beauty direction by Isabella Schimid for IKKARI
Jewellery by Mejuri
Nails by Pax Polish
Glassware by In The Roundhouse
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