Aje | Our Story | Our Craft | Our Stores

AJE ATHLETICA unifies style and performance to create functional, fashion forward and consciously designed active and leisurewear.

OUR STORY

In The Beginning

Founded by Adrian Norris and Edwina Forest in 2021, AJE ATHLETICA fuses fashion, ethical design and performance-oriented functionality.

Since inception, the brand has grown its retail footprint to 16 locations, available to purchase instore and via our online destination ajeworld.com, shipping to over 70+ countries.

AJE ATHLETICA is a partner brand to Aje — an Australian fashion house established in 2008 which is dedicated to raw beauty, tough femininity and effortless cool.

Both AJE ATHLETICA and Aje’s Creative Direction is led by Co-Founders Edwina Forest and Adrian Norris, producing covetable pieces that withstand the test of time while curating a complimentary product offering between the brands, with AJE ATHLETICA firmly focused on performance.