Founded by Adrian Norris and Edwina Forest in 2021, AJE ATHLETICA fuses fashion, ethical design and performance-oriented functionality.

Since inception, the brand has grown its retail footprint to 16 locations, available to purchase instore and via our online destination ajeathletica.com, shipping to over 70+ countries.

AJE ATHLETICA is a partner brand to Aje — an Australian fashion house established in 2008 which is dedicated to raw beauty, tough femininity and effortless cool.

Both AJE ATHLETICA and Aje’s Creative Direction is led by Co-Founders Edwina Forest and Adrian Norris, producing covetable pieces that withstand the test of time while curating a complimentary product offering between the brands, with AJE ATHLETICA firmly focused on performance.